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Jabra Unveils Upgrades to Elite Sport Wireless Earbuds at CE Week to Give Consumers All Day Power

Enhancements include 50% more battery, personalized sound capabilities and a new color version

NEW YORK, July 12, 2017 – Today at CE Week 2017, audio and communications specialist Jabra announced an upgrade to its Jabra Elite Sport true wireless earbuds. The new version provides users with 50% more battery life, enhanced capabilities for personalizing sound and new color options.

Drawing on the expertise of the GN Group’s long-standing headset and hearing aid expertise, Jabra continues to pioneer unparalleled sound and battery capabilities with the launch of the upgraded Elite franchise. The upgrade features 13.5 hours of battery life, enabling consumers to enjoy a full day of continuous listening without adding to the weight or depth of the earphones themselves. In addition, users can personalize their sound with equalizer profiles and settings and choose from a new Lime Green Gray color option.

Jabra Elite Sport proves to be the most technically advanced, true wireless sports earbuds* available. The product delivers freedom of movement, ground-breaking in-ear fitness analysis and a distinct focus on the in-call experience, delivering superior audio quality for calls and music without wires.

In addition to the upgraded functionality, all the features from the original Elite Sport are incorporated and supported by the major smartphone operating systems (Android and IOS):

  • Superior sound for calls and music. Four microphone technology
  • All-day comfort and a secure fit. Customizable fitting options
  • Advanced heart rate monitor. In-ear precision for optimized workouts
  • Durability, guaranteed. 3-year warranty against sweat

“While design aesthetics and features are crucial, we also appreciate that to most users battery is ‘king’,” said Calum MacDougall, SVP at Jabra. “All the features in the world can be meaningless if your battery unexpectedly runs out on you. This is true for most electronics products, such as mobile phones and laptops – and certainly also your headphones. With this upgrade of Elite Sport, Jabra has taken a significant step in boosting battery experience in the true wireless category.”

According to leading market research Jabra Elite Sport is in the top three selling true wireless products in the key markets across Europe and North America** and has established itself as the premium choice for runners and audiophiles, who are looking for a technically superior solution.

Existing Jabra Elite Sport users can benefit from the software functionality including equalizer profiles and settings via the software upgrade to the supporting Jabra Sport Life app.

Find out more about the upgraded functionality and further improvements to the new Jabra Elite Sport at:  

Pricing and availability:

MSRP is USD 249.99. Lime Green Gray edition available now in the US exclusive to BestBuy and will be available in selected channels across Europe and APAC from Q3. Black edition available in all channels in US and Canada now and will be available in all Jabra channels across Europe and APAC from Q3.

*See facts on

** EMEA and North America retail sales, monthly tracking 2016 and 2017 by GFK Market Research & User Experience ( & NPD Market Research & Consumer Shopping Trends (

PR CONTACT (Regional / Local)

Karl Bateson, Jabra
(978) 656-4578

Jocelyn Thomas, LEWIS
(781) 761 4496

About Jabra

Jabra, part of the GN Group, is a leading developer and manufacturer of communications and sound solutions. We are committed to letting people hear more, do more and be more than they ever thought possible. We believe that through sound, we can transform lives. Jabra innovates and empowers with sound solutions for businesses and consumers, producing corded and wireless headsets, portable and in-office speakerphones, and sports earbuds. Jabra employs 1,000 people worldwide, and produced an annual revenue of DKK3.5 bn in 2016. The GN Group operates in more than 90 countries, and has almost 150 years’ experience in innovation and delivering reliability and ease of use. Founded in 1869, employing over 5,000 people, and listed on Nasdaq Copenhagen, GN makes life sound better. 

© 2016 GN Audio A/S. All rights reserved. Jabra® is a registered trademark of GN Audio A/S. All other trademarks included herein are the property of their respective owners. (Design and specifications subject to change without notice).