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Future of work seriesSee Better. Think better. Meet better.
New analysis reveals how being seen in meetings drives performance, focus and collaboration
The power of being seen in meetings.
A new analysis on research carried out at London School of Economics’ Behavioural Lab reveals that being clearly seen in meetings has a powerful impact on how people engage, contribute and perform.
At Jabra, we have a relentless focus on engineering the video conferencing technology that powers the world's most productive meetings. As a part of this, we regularly carry out research with academic partners to better understand human interaction in virtual meeting environments.
Having collected millions of datapoints from over 500 minutes of lab-recorded video meetings, new analysis on research carried out at the London School of Economics reveals that being clearly seen in meetings has a powerful impact on how people engage, contribute and perform.
The effect is immediate and measurable. People who are clearly visible are not just more present, they’re more effective.
Jabra research 2025
2x more engagement
When people can be seen clearly, they lean in. Engagement doubles, participation increases and team energy rises.
1.5x increased focus
Participants who were visible stayed focused for over half the meeting. Those who weren’t struggled to stay present for even a third of the time.
3x more expressive
When people feel seen, they show up fully. The range of emotional expression triples, helping teams build trust, alignment and momentum.
Want to find out more?
Dive into the data and find out how being seen drives better meetings.
Why this matters now
The decisions businesses make now matter
For IT leaders, this data raises important questions. Are your meeting spaces set up for true collaboration? Are small rooms supporting visibility for everyone around the table? Or are outdated setups quietly holding people back?
If your goal is better performance across hybrid teams, visibility is not optional. It is essential.
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